Mr. Pop History – Not by a long shot. Remember, this is all about hype and the thinking is for everyone to have access to the song, in the hopes they’ll buy the album and see the movie. Not a bad strategy at all. Just because it’s on the Internet (and first), doesn’t mean radio can’t touch it. It’s a different medium and is used differently.

The build-up was classic. On a newscast – I saw guys in dark suits – one with a suitcase, supposedly with “the song” inside – making their way into “the building” so it could be unveiled to the world. The media fell for that hook-line-and sinker – but it was absolutely classic! All the reporters looked so serious. I loved every minute of it and it shows you – how PR works to create hype.

The first time I saw a radio station play a song available first on the Net, was back in 2000 when KFMB-FM (San Diego) began airplay of “I Will Love You” by a duo called Fisher. That song too, was first released on the Internet, though I’m not sure if it was a free download.