Mr. Pop History – Some of the radio boards bring up a consistent subject – pop music on radio today has very little in the way of presentation from air talent (use to be called DJ).
That’s true. A good pop music radio personality today is measured in a totally different way. If they get the job done, they’re labeled good to great. Back when personality pop radio was king, “getting the job done” was kind of an insult. It said – you could get by. So, what are the differences between say, a 1960′s, 1970′s pop radio personality (DJ) and today’s talent?
1) Your own personality came through between the music. Your own. You weren’t reading Hollywood gossip all the time. You had you’re own take on things – at that very moment. Very spontaneous.
2) You could read a live commercial between songs – complete with music underneath – and be entertaining. And, leaving the audience wanting more. Not many today can even read a live commercial without flubbing the words.
3) You could work the format between music and commercials – be part of it all.
4) You could talk and entertain between songs. There were fewer music sweeps (songs-in-a-row) so you were as important as the music and station jingles. You were part of the presentation.
5) Then – DJ’s did “shows” – today, they do shifts.
6) Bigger than life – Pop radio DJ’s were true stars.
Here’s a great example of a personality DJ and high-profile radio station. Listen to Jack Spector of WMCA, NY back in 1965. The presentation and style is nothing less than exciting and Jack keeps everything moving forward. BTW – the crackle you hear was from area lightening storms. A typical summer afternoon in the New York area. Yes, on AM radio – you can hear approaching lightening storms!
Jack Spector On WMCA, NY 1965 wwwmrpopculturecom
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