Mr. Pop History – He’ll be heard on a number of stations – in midday and he’ll compete
with Ryan Seacrest’s midday syndicated offering. It should start on January 18 and so far, over 60 stations have committed. Donny will serve music with light news and entertainment. The affiliate list will be announced soon – but you can bet – he’ll be on in places such as NY and Los Angeles.

Radio is clearly moving toward developing national personalities/national DJ’s – station by station. Not just mornings, but middays and particularly evenings where a number of stations run Billy Bush, Delilah or John Tesh. The downside, it gets rid of a lot of DJ jobs and local personalities. So much of the country is voice tracked on middays anyway. Donny Osmond has name recognition and in that strategy – it’s a good move.