Mr. Pop History – Not really. as, as long as your “mercial” is decently produced and you have the money for air time, you can get on the radio. Stations will take anybody’s money, or so it seems.

The other trend is getting anybody on staff to be a spokesperson for a product. I mean anybody – from a personality, producer to an intern. It’s quite amazing. It’s all pressure to get the buy.

One of the biggest radio scams was something called “Body Solutions” – another weight-loss program. These guys bought time on top radio stations – and used DJ’s and personalities to hawk the product. This was back during the later 1990’s. The company was later accused of deceptive advertising. Those personalities and stations were eventually left holding the bag – because the company got way behind on their payables. Stations weren’t paid and the personalities had egg on their face. Body Solutions was one of radio’s big embarrassments.

Another one – does anybody remember the mattress company that advertised heavily on Howard Stern’s morning show around 1990? Turns out they were re-selling old mattresses! Stern himself use to endorse this company with “live’ reads on his show. WOW! Did he have egg on his face! I know someone who bought one of those mattresses.