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Ask Mr. Pop History – From David M. Mr. Pop – where do you see radio and television, as we know them now – in say 10 years?

Mr. Pop – I see the most popular radio and television programs going to the app mode. Just click an app and you’ll get your favorite program. The challenge tomorrow will be to get the message out. It’s easier with fewer outlets – such as what we have now. The Internet has no limits – so – it’s going to be a challenge to launch new programs – and, to get the word out.

I see AM radio going away. Each year, it’s becoming more insignificant. In 10 years – It’ll be a complete has-been.

TV stations – they’ll still be here, but I believe they’ll be secondary to what’s on the Net. New shows will be distributed the same way – and advertising sold through current station relationships and networks – just that delivery/distribution will be on the Net. Mr Pop Culture Icon Smaller

From Ellen D – Hello Mr. Pop History. I just heard Donny Osmond is going to become a DJ. Do you know which station?

Mr. Pop History – He’ll be heard on a number of stations – in midday and he’ll compete
with Ryan Seacrest’s midday syndicated offering. It should start on January 18 and so far, over 60 stations have committed. Donny will serve music with light news and entertainment. The affiliate list will be announced soon – but you can bet – he’ll be on in places such as NY and Los Angeles.

Radio is clearly moving toward developing national personalities/national DJ’s – station by station. Not just mornings, but middays and particularly evenings where a number of stations run Billy Bush, Delilah or John Tesh. The downside, it gets rid of a lot of DJ jobs and local personalities. So much of the country is voice tracked on middays anyway. Donny Osmond has name recognition and in that strategy – it’s a good move.
Donny