From Brien S – Mr. Pop – Internet address extension .tv was supposed to a boom for TV stations and networks, but, I haven’t seen it as much as I once did.

Mr. Pop History – For the TV industry – .tv just didn’t take off. The industry seemed excited back in 2000 when, the the tiny Pacific island nation of Tuvalu cut a deal with a Net firm just so the world could use its .tv country code.

Tuvalu was paid $1 million a quarter in a deal with Idealab. In fact, that deal still exists, but I’m not sure if Idealab profited.

As far as the TV industry? There’s just no doubt, .com rules. KNBC-TV/Los Angeles use to use .tv, but it went away several years ago and replaced with a .com address.