Mr. Pop History – Combining the best of the old UPN and WB networks – “The CW” debuted in 2006. CBS – which was overseeing the conversion, had other names in mind such as “NOW,” “REV” and “JO.” Why CW?

Because the company took a poll and 48% of those between 18 and 34 liked “the sound” of the two-letter combination. Nothing more!