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"Got a Pop History/Pop Culture question from the 60's, 70's, 80's or 90's?" Just askmrpophistory@mrpophistory.com
MTV 2007

From Donny G – Mr. Pop Culture/History – What is your real name? Also, other than product placement – are their newer trends as far as how advertisers expose their products to a likely audience?

Mr. Pop History – Gary West… As far as trends – The latest is weaving ads into a show’s story lines. MTV seems to be the forerunner here. Remember – advertisers are up against the all-mighty TiVo – and it seems that if you can include them in a story line - - that’s kind of unique.

 

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