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Rolling Stones Mug

From Steven B – Mr. Pop – Can you put your finger on when rock ‘n’ roll merchandising begin? That is – merchandising sold with band’s names. Thank you.

Mr. Pop History – I can point to 1981 – that’s when the big money began. And that started with the Rolling Stones – everything from T’s to mugs. This was followed by Bruce Springsteen, U2 and Madonna.