"Got a Pop History/Pop Culture question from the 60's, 70's, 80's or 90's?" Just askmrpophistory@mrpophistory.com

Wendy "The Snapple Lady"

From Edna P – Mr. Pop Culture – Hello! I love your site! Wasn’t Snapple once sold to a big corporation, but they lost a tremendous amount of money on the product?

Mr. Pop History – It was considered one of the worst business flops in history. Back in the 1990’s, little Snapple was sold to Quaker Oats Co. for $1.7 billion and only 27 months later – they dumped it for $300 million. They had no idea how to market the trendy drink. Quaker lost $1.6 million each day it owned Snapple!