Ask Mr Pop History Q16

“In My Feelings” Kicked Off a Dance Challenge

The launching of “In My Feelings” song by Drake eventually invites everyone to do a dance challenge to it. Some are taking the extra mile like going out in skyscrapers, going out beaches, dance groups, and dance studios, and most likely do it while a car is moving.

Basically, if you are familiar with the “Kiki Dance Challenge” then you know what I am talking about!

Kiki Challenge 2018

After the release of Drake’s “In My Feelings,” comedian Shoker posted his own homemade version of the music video and tagged it #InMyFeelings and #DoTheShiggy. What followed was a celebrity-driven dance craze with stars like Will Smith, Sterling K. Brown, Ciara, and Odell Beckham Jr. taking on the challenge on social media.

Crazy, that has to be the exact term to describe it. Imagine jumping out of a moving vehicle and dancing in the road doesn’t sound like a great idea. But for the thousands of people around the world dancing to Drake’s “In My Feelings” song, it’s just another craze to be a part of. They say “We are not skipping the fun”.

Over the past few weeks, the rise of the “In My Feelings” challenge has been hard to ignore, EVERYONE IS DOING IT. Also referred to as the “Keke” or “Kiki” challenge, the viral stunt has had people around the world getting out of moving cars and getting down low in the street to the lyrics: “Kiki, do you love me? Are you riding? Say you’ll never ever leave from beside me.”