Fans of Justin Bieber will once again see and hear the pop star showing his renewed devotion to Christian faith through his forthcoming album “Changes.” To heighten anticipation over the much-awaited album’s release on February 14, 2020, JB released “Intentions” last Feb. 07.
“Intentions,” which features rapper Quavo, is a continuing manifestation of the pop star’s newfound purpose in life; that of giving back by helping people, especially women and children who continue to face real-life challenges every single day of their lives.
Its release comes with an inspirational music video aimed at furthering support for the fundraising campaign for Alexandria House. Bieber started the fund raising campaign in 2015 through the release of his 2015 album “Purpose,” specifically via the “Sorry” track.
As Bieber sings
“Shower you with all my intention / Yeah, these are my only intentions”
the music video draws attention to the lives of three (3) formerly homeless women of Los Angeles. After receiving help from the Alexandria transition house, the three also embarked on pursuing their own ambitions and own intentions of helping others.
JB Showers Angela, Bahri and Marcy with His Intentions”
The inspiring “Intentions” video shows Bieber visiting the Alexandria House and three of its graduates, Angela, Bahri and Marcy. To show appreciation on how these three women continue to pursue their personal goals as well as their own missions to help others, Justin Bieber surprised them with a visit and additional support.
True to his newfound purpose of raising not only awareness but also funds in helping the homeless women and children of LA, Bieber had music video director Michael Ratner incorporating Angela, Bahri and Marcy’s stories as background for the “Intentions” track.